Infographic of the Week: The History Of Facebook, Timeline-Style
Our ‘Infographic of the Week’ this week is: The History Of Facebook, Timeline-Style, created by Inc. The timeline dates back to March 2003 when Mark Zuckerberg created Facemash. Lots of other notable dates are placed within the timeline such as, January 2009 when Facebook becomes the largest social network overtaking MySpace. Check out the fascinating history of Facebook below, I’m sure there will be much more to add in the future!
Case Study Twitpoker
Here is an inventive use of Twitter, Gambling and Webcams, that catapulted a travel company called Galeon with a zero social media presence to over 1.5 million impressions on Twitter in one day. Galeon’s Twitter account increased by 1467 % and single-handedly made Galeon Travel a popular name in the travel business in Colombia. Check out the video case study to see how exactly it was done.
Downloadable Social Media Content Calendar
When it comes to executing a successful social media campaign, the creation of a monthly content calendar is an important best practice technique that we recommend for all of our clients. Regardless of whether you are managing one social profile or 10, the importance of forward planning your content and conversation themes is a really great habit to get into. If you aren’t already in the practice of forward-planning your social media content, we hope that our free downloadable Content Calendar template will provide you with a helpful starting point. What we are trying to achieve Provide consistency and quality in your content– content quality is key to making your brand engaging. Align the team – it…
Infographic of the week: Pinterest Marketing Strategies
Our ‘Infographic of the Week’ this week is: Pinterest Marketing Strategies. Over the last 6 months Pinterest has become the social network of choice, and the one that has defiantly created the most social buzz. The below infographic gives you 64 marketing tips and tactics that you can apply to your Pinterest account now, to help give you a head start.
Join Wendy McAuliffe for a Free webinar ‘Hands on with Twitter’
Hands on with Twitter Live Webinar At 3pm BST on the 31st of May, Populate Digitals own Wendy McAuliffe (@wendymcauliffe) will be joined by Roger Courville, author of The Virtual Presenter’s Handbook, to discover – and practice – tips and tricks for building Twitter conversations as part of a multi-channel marketing strategy. Attend this live, interactive webinar to learn how to: » Start and manage Twitter conversations » Improve lead generation in 3 pre-webinar steps » Turn Twitter comments into testimonials. » Help non-Twitter users join the conversation. Register for your complimentary place now»
Coca-Cola’s New Happiness Campaign
Hot on the heels of the of the Coca-Cola Happiness Machine which has had over 3 million video views, is a new improved version. This time Coca-Cola is going global with the Coca-Cola Happiness Truck. Upon the press of a large button you get a free bottle of Coca-Cola, and if your even luckier a free surprise gift! Allen Adamson, managing director of Landor Associates, says “Happiness Machine” was “brilliant” and fits in well with the brand’s image. “It was an unexpected moment of joy and surprise around one of the most mundane touch points there is — a vending machine.” Adamson favorably compared the viral videos with Coke’s Super Bowl spots, which he said were good, but didn’t get the water…
Infographic of the week: The History of Marketing
Our ‘Infographic of the Week’ this week is: The History of Marketing by the Hubspot team. The timeline takes us on an amazing journey of facts, figures and shows us how technology has changed the way Marketing professionals have worked over the years. History of Marketing Infographic From: HubSpot Marketing Software
Kids try and narrate just like Sir David Attenborough
Love this idea by BBC America and Joe Sabia, to invite some of Planet Earth’s youngest fans to narrate some of its footage. Check out the narrator auditions below, which start off sensibly then end up inevitably going off in a tangent all of their own.
Infographic of the week: Should employee be allowed to surf the net?
Our ‘Infographic of the Week’ this week is: The Case for Facebook by keas.com. This infographic asks the question “Can web browsing translate into employee happiness and productivity.” And then looks at a number of recent surveys and reports to try and answer the question posed.
Volkswagen Facebook Flipbook Advert
Hot on the heels of the amazing Smart Argentina Twitter scrolling effort, comes the Volkswagen Amarok Facebook effort of the same nature. This time the scrolling or flipping is done via the Facebok photo viwer. Head over to the Facebook page, click on the album and hold down the ‘right’ keyboard button to give it a try. Facebook FlipBook from McCann İstanbul on Vimeo.
Interactive infographics in Grand Central Station
The Financial Times has created a series of three interactive 3D infographics in collaboration with acclaimed infographic journalist, David McCandless, and projected in the Vanderbilt Hall in New York’s Grand Central Terminal. The 3D infographics were focused on the areas of business, economy and technology, and demonstrated the global breadth and expertise of the Financial Times. The installations are apart of the FT Graphic World campaign, an “innovative and thought-provoking visual exploration of global business and the world economy.” Commuters were invited to interact with the projections by walking across a large touch-sensitive mat, which controlled the visuals. Check out the video below to see the 3 projections and the campaign unfold.
Infographic of the week: What brands post on Facebook
Our ‘Infographic of the Week’ this week is: What brands post on Facebook by Pandemic Labs. This simple infographic looks at 300 brand pages, 150,000 Facebook posts, and 700 million likes. Showcasing the fact that brands post more links, which draw the least fan engagement.
Two hidden style camera PR stunts
Here are two very similar PR stunts, using hidden cameras and innocent bystanders for maximum shock effect. The first video was used to launch the high quality TV channel TNT in Belgium. Hit the red button and watch the drama unfold! The second video is by NIVEA, and was used as a part of a campaign to launch of their new anti-ageing cream. The outline is simple. A women tries on the cream, goes for a walk around Paris and every male falls for her.
Twitter for Marketers: Top 10 FAQ’s White Paper
Twitter for Marketers: Top 10 FAQ’s White Paper by Wendy McAuliffe – Director, Populate Digital Overview: This guide is a best practice Q&A for marketers who are already dabbling in Twitter for business purposes. With insights into the most commonly expressed concerns and queries that marketers have about the micro-blogging platform, these explanations are designed to help you bolster your confidence when tweeting. Learn how to gain more traction on tweets, how to use hashtags more effectively, how to use Twitter to promote events and more. Download: Citrix-Twitter-FAQ-Marketers.pdf (File size:395 KB)
Infographic of the week: All about Instagram
Our ‘Infographic of the Week’ this week is a series of three infographics all about Instagram, the photo sharing network, which has just been bought by Facebook for $1bn. Mark Zuckerberg had this to say about his new purchase “We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. “We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.” He added: “This is an important milestone for Facebook because it’s the first time we’ve ever acquired a…
The most creative use of Twitter ever?
I’m not going to say much about this creative use of Twitter, just head over the this page https://twitter.com/#!/smartArg and hold down the letter “J” on your keyboard to see for yourself. Let me know what you think in the comments section of this blog. Enjoy!
Social media, tech and digital end of week news quiz (02/04/12 – 06/04/12)
Have you been following the news this week? Take our quiz and see! Please let us know how you get on in the comments section of this blog.
Infographic of the week: 6 step cheat sheet for Facebook business page timeline
Our ‘Infographic of the Week’ is this HubSpot infographic: Your Cheat Sheet for the New Facebook Page Timeline Design. With the new Facebook business page changes that have taken place over the last few days, it’s important to get up to speed as quickly as possible. The new timeline features require you to do a little housekeeping to your existing page; hopefully this cheat sheet will be a good starting point.
Magnum Pleasure Hunt 2 – Across The Globe
Hot on the heels of last year’s massively successful Magnum Pleasure Hunt game named Across The Internet, comes the next instalment, Magnum Pleasure Hunt 2 – Across The Globe. This time the intrepid female explorer races across famous landmarks around globe. The game was produced in partnership with Microsoft/bing for the streetview interface, which has lead to a distinct Microsoft vibe about it. Play both games here.
Utilising Pinterest to drive traffic to your Social Media News Release
First of all it’s probably worth explaining what Pinterest is: Pinterest is a pinboard-style social content sharing website. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.” Some Pinterest stats: Pinterest has approximately 12 million active users 2.2 million active daily users 2,702.2% increase in traffic since last year Retailers are seeing a huge increase in referral traffic from the site, with a 289% increase from July – Dec. last year, and the amount of traffic is over twice that of LinkedIn, Google+, and YouTube combined. And for those who don’t know what a Social Media…
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Infographic of the Week: The History Of Facebook, Timeline-Style
Our ‘Infographic of the Week’ this week is: The History Of Facebook, Timeline-Style, created by Inc. The timeline dates back to March 2003 when Mark Zuckerberg created Facemash. Lots of other notable dates are placed within the timeline such as, January 2009 when Facebook becomes the largest social network overtaking MySpace. Check out the fascinating history of Facebook below, I’m sure there will be much more to add in the future!
Case Study Twitpoker
Here is an inventive use of Twitter, Gambling and Webcams, that catapulted a travel company called Galeon with a zero social media presence to over 1.5 million impressions on Twitter in one day. Galeon’s Twitter account increased by 1467 % and single-handedly made Galeon Travel a popular name in the travel business in Colombia. Check out the video case study to see how exactly it was done.
Downloadable Social Media Content Calendar
When it comes to executing a successful social media campaign, the creation of a monthly content calendar is an important best practice technique that we recommend for all of our clients. Regardless of whether you are managing one social profile or 10, the importance of forward planning your content and conversation themes is a really great habit to get into. If you aren’t already in the practice of forward-planning your social media content, we hope that our free downloadable Content Calendar template will provide you with a helpful starting point. What we are trying to achieve Provide consistency and quality in your content– content quality is key to making your brand engaging. Align the team – it…
Infographic of the week: Pinterest Marketing Strategies
Our ‘Infographic of the Week’ this week is: Pinterest Marketing Strategies. Over the last 6 months Pinterest has become the social network of choice, and the one that has defiantly created the most social buzz. The below infographic gives you 64 marketing tips and tactics that you can apply to your Pinterest account now, to help give you a head start.
Join Wendy McAuliffe for a Free webinar ‘Hands on with Twitter’
Hands on with Twitter Live Webinar At 3pm BST on the 31st of May, Populate Digitals own Wendy McAuliffe (@wendymcauliffe) will be joined by Roger Courville, author of The Virtual Presenter’s Handbook, to discover – and practice – tips and tricks for building Twitter conversations as part of a multi-channel marketing strategy. Attend this live, interactive webinar to learn how to: » Start and manage Twitter conversations » Improve lead generation in 3 pre-webinar steps » Turn Twitter comments into testimonials. » Help non-Twitter users join the conversation. Register for your complimentary place now»
Coca-Cola’s New Happiness Campaign
Hot on the heels of the of the Coca-Cola Happiness Machine which has had over 3 million video views, is a new improved version. This time Coca-Cola is going global with the Coca-Cola Happiness Truck. Upon the press of a large button you get a free bottle of Coca-Cola, and if your even luckier a free surprise gift! Allen Adamson, managing director of Landor Associates, says “Happiness Machine” was “brilliant” and fits in well with the brand’s image. “It was an unexpected moment of joy and surprise around one of the most mundane touch points there is — a vending machine.” Adamson favorably compared the viral videos with Coke’s Super Bowl spots, which he said were good, but didn’t get the water…
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