We do like a good vending machine post on this blog! This time we bring you Pepsi’s version. The Pepsi ‘Like’ machine was first introduced at a Beyonce concert in Antwert, Belgium. The concept is that with the aid of your smartphone you stand by the ‘Like’ machine and ‘Like’ the Pepsi Facebook page. You then choose your drink,...
A look at the MasterCard Conversation Suite
A few weeks back we looked at the Thomas Cook listening lab and social media monitoring facility, this week we are taking a look at the MasterCard conversation suite. The financial giants conversation suite has a dedicated worldwide communications staff of 60 people, supported by marketing, digital and legal teams,...
Diet Coke ‘Slender Vender’: The Skinny Vending Machine
We have previously written about the Coke use of vending machines, and it’s no surprise they have come up with another. This time Diet Coke has come up with the ‘Slender Vender’, the thinnest vending machine in the world. Watch out! The vending machine might just show up in a place you would least expect...
Thomas Cook Listening Lab and Social Media Monitoring Facility
What is the Thomas Cook Listening Lab? The Thomas Cook Listening Lab is a monitoring facility with specially trained staff that overseas Thomas Cook’s 60+ global brands in real time. The set up consists of 6 monitors, specially designed computers, a video conferencing system to get in touch with regional Thomas Cook marketing teams. Four more...
Facebook cover compliance tool: Check your cover-photos against the Facebook 20% rule
Hat tip to Mari Smith over at marismith.com for alerting us to the very useful Facebook cover compliance tool. What is the Facebook 20% cover rule? All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe...
Can you beat Nick in the Cornetto lick challenge?
Cornetto have come up with an interesting online and mobile creative idea: All you have to is lick a Cornetto faster than Nick Afanasiev, and his 8.9cm tongue. It’s not going to be an easy challenge though, Nick has been in training! “I am really excited to have joined up with Cornetto for the Cornetto...
Interactive infographic: The Complete History Of Social Media
The team at Avalaunch Media have put together a rather interesting interactive look into the history of social media. Presented by Eddy the Yeti, the infographic looks at three eras of media: BC-1800s, 1900s, 2000s-present. Enjoy!
What happens to your Google data when you die?
Question: Have you ever wondered what will happen to the information in your various Google accounts if you die? Answer: Most websites do not provide a solution for this, however Google have just introduced a new service called Inactive Account Manager, which lets you decide and perform actions on your Google account, if your account is inactive for a certain period...
A Brazilian football field gets deforested by the WWF
Did you know the equivalent of a football field of forest is clear-cut every 4 minutes in Brazil? The WWF did! So what did they do about it? They visually high jacked a televised women’s football match in Brazil, in which the green playing field gradually turned into a burned...
Infographic- How to build your brand online
The team at So!What?Social have come up with the below infographic, including, help, tips and advice on how to build your brand online. The infographic charts key components of building a brand online including: Why build your brand online. Get to know your audience. Tailor to your audience. Be a recognisable brand with personality.
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