Thomas Cook Listening Lab and Social Media Monitoring Facility

What is the Thomas Cook Listening Lab?  The Thomas Cook Listening Lab is a monitoring facility with specially trained staff that overseas Thomas Cook’s 60+ global brands in real time. The set up consists of  6 monitors, specially designed computers, a video conferencing system to get in touch with regional Thomas Cook marketing teams. Four more...

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What should the online PR industry be learning about the behaviour of young people online?

What should the online PR industry be learning about the behaviour of young people online?

If the past couple of years have taught the PR industry one thing, that lesson has been to keep looking ahead and not get too comfortable with our communications space. In five years’ time, today’s teenagers will be our next generation of adult consumers who we need to connect...

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