What is the Thomas Cook Listening Lab? The Thomas Cook Listening Lab is a monitoring facility with specially trained staff that overseas Thomas Cook’s 60+ global brands in real time. The set up consists of 6 monitors, specially designed computers, a video conferencing system to get in touch with regional Thomas Cook marketing teams. Four more...
Sitting with my daughter on the sofa this weekend, she picked up my latest copy of Time magazine (which is my little luxury in life) and asked “Who’s that man, Mummy?” She was pointing to the man pictured on the front cover. “That’s Steve Jobs,” I answered. “He was...
Examples of QR codes (Quick Research Codes/dot-matrix bar code) on magazine advertisements and similar are now starting to become more mainstream; take this B&Q example for instance. Growing sales of mobile devices such as smartphones and tablets will only add to their popularity.
If you are interested in mobile communications and its growth, I can recommend watching this facts and statistics-based video by Sybase.
“Whitewalling” and “super logoff” are the new ways in which Facebook users, in particular teens, are controlling their Facebook presence, and consequently managing their online identity.
If the past couple of years have taught the PR industry one thing, that lesson has been to keep looking ahead and not get too comfortable with our communications space. In five years’ time, today’s teenagers will be our next generation of adult consumers who we need to connect...
This afternoon I have come across a heart-warming presentation on transmedia storytelling, by Dutch strategist Polle de Maagt who works for digital agency Boondoggle, via albinoriotman. Boondoggle was asked to make Antwerp Zoo front of mind with young families going for a day out. So for eight months, they...
