Utilising Pinterest to drive traffic to your Social Media News Release

First of all it’s probably worth explaining what Pinterest is: Pinterest is a pinboard-style social content sharing website. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.” Some Pinterest stats:...

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What should the online PR industry be learning about the behaviour of young people online?

What should the online PR industry be learning about the behaviour of young people online?

If the past couple of years have taught the PR industry one thing, that lesson has been to keep looking ahead and not get too comfortable with our communications space. In five years’ time, today’s teenagers will be our next generation of adult consumers who we need to connect...

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