The team at immediatefuture.co.uk have issued a rather interesting benchmark study on social media and the law. From the survey: Over 50% of companies don’t consider social media legal risks to be an issue or a priority. 61% are not confident that sensitive information is protected on social media. And recent crisis...
First of all it’s probably worth explaining what Pinterest is: Pinterest is a pinboard-style social content sharing website. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.” Some Pinterest stats:...
Examples of QR codes (Quick Research Codes/dot-matrix bar code) on magazine advertisements and similar are now starting to become more mainstream; take this B&Q example for instance. Growing sales of mobile devices such as smartphones and tablets will only add to their popularity.
Videos are a great way of getting information across in a digestible format. Below are just three of the excellent social video campaigns doing the rounds at the moment. In the computer products group we have “The Chase” by Intel, used to build excitement around the 2nd Generation Intel®...
Finding Twitter users who are interested in your niche is a must, if you are to have a successfully integrated social media strategy. Here are five places that enable you to do just that… Just Tweet It was created to make it easier for people using Twitter to find...
If the past couple of years have taught the PR industry one thing, that lesson has been to keep looking ahead and not get too comfortable with our communications space. In five years’ time, today’s teenagers will be our next generation of adult consumers who we need to connect...
“I like it in the hallway”, “I like it on the table”, I like it on my desk”…. If you’re a regular to Facebook, and particularly if you’re a man, you’ll have noticed that there’s a new craze in Facebook statuses among female users. Could this be déjà vu?...
This afternoon I have come across a heart-warming presentation on transmedia storytelling, by Dutch strategist Polle de Maagt who works for digital agency Boondoggle, via albinoriotman. Boondoggle was asked to make Antwerp Zoo front of mind with young families going for a day out. So for eight months, they...
On Friday I chaired the Econsultancy roundtable on Online PR and Social Media, which was well-attended by 20 social media and online marketing practitioners from client and agency side, including a number of well-known and respected brands.
