Facebook recently announced details of a new advertising initiative called Sponsored Stories. The name is a little sneaky, as these so called ‘stories’ will be written unbeknowingly by Facebook users, and re-purposed as advertising.
Archive for category: Social Networking
LinkedIn, connectors and being helpful in 2011
A very good friend of mine and respected industry figure said to me recently: “I’ve never had a PR strategy…I’ve always just been helpful”. This philosophy had stood him in good stead, as without wanting to name him, he has always enjoyed an enviable media profile.
Whitewalling – the new trend in Facebook identity management
“Whitewalling” and “super logoff” are the new ways in which Facebook users, in particular teens, are controlling their Facebook presence, and consequently managing their online identity.
Are mother and baby forums creating a new form of social discrimination?
Lorraine Candy, editor-in-chief of Elle magazine, in her regular column for MailOnline’s Femail, has this week spoken very negatively of mother and baby forums, which she refers to as “nasty online chatrooms”.
Chatroom, the movie
Hot on the heels of the incredibly successful ‘The Social Network’ comes another online-based film called Chatroom. By the creator of ‘The Ring’, it is scheduled to be out in cinemas on 22nd December. It’s a dark British thriller set around a group of young adults who meet in...
What should the online PR industry be learning about the behaviour of young people online?
If the past couple of years have taught the PR industry one thing, that lesson has been to keep looking ahead and not get too comfortable with our communications space. In five years’ time, today’s teenagers will be our next generation of adult consumers who we need to connect...