A few weeks back we looked at the Thomas Cook listening lab and social media monitoring facility, this week we are taking a look at the MasterCard conversation suite.
The financial giants conversation suite has a dedicated worldwide communications staff of 60 people, supported by marketing, digital and legal teams, all with password protected access, in a comfortable setting with a giant 40 ft. LED screen that updates every four minutes, monitoring conversation around the world, in real-time, 24/7.
It gives MasterCard a fantastic opportunity to engage its large number of customers “Over the past six months, 125,000 people created unique content or commentary about MasterCard, stimulating 520,000 social media conversations, with a potential reach of 1.3 billion people. We’re doing this everyday across 43 markets and 26 languages in real time,” said Marcy Cohen, VP and Senior Business Leader at MasterCard.