A few weeks back we looked at the  Thomas Cook listening lab and social media monitoring facility, this week we are taking a look at the MasterCard conversation suite.

The financial giants conversation suite has a dedicated worldwide communications staff of 60 people, supported by marketing, digital and legal teams, all with password protected access, in a comfortable setting with a giant 40 ft. LED screen that updates every four minutes,  monitoring conversation around the world, in real-time, 24/7.

It gives MasterCard a fantastic opportunity to engage its large number of customers “Over the past six months, 125,000 people created unique content or commentary about MasterCard, stimulating 520,000 social media conversations, with a potential reach of 1.3 billion people. We’re doing this everyday across 43 markets and 26 languages in real time,” said Marcy Cohen, VP and Senior Business Leader at MasterCard.

A look at the MasterCard Conversation Suite

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