Populate Digital is happy to announce, that today marks the official launch of its own blogger outreach platform for small business and brands called, Bloggers Required.

You can read the official press release here.

Here is what the Populate Digital directors have to say.

Andy Merchant, co-founder of Bloggers Required, comments: “Blogs have become an increasingly popular destination for outreach campaigns, but too often they are poorly targeted. Bloggers Required allows bloggers to pick and choose the brands that they want to hear from. Additionally it provides businesses with an easier way of making blogger connections and getting noticed, which is perfect for those who have little or no knowledge of blogger outreach.”

Wendy McAuliffe, co-founder of Bloggers Required, adds: “For a small business or brand, achieving a well-written review on a well-targeted blog can be of great value, and go a long way to getting their brand noticed. But for understandable reasons, bloggers like to receive personalised and relevant approaches, which for a business can be extremely resource intensive. Bloggers Required helps to take out some of that leg-work, by match-making brands and businesses with bloggers who are interested in working with them.”



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