With the Populate Digital platform, Bloggers Required being just over one month old now, we thought it was time to let you know how the platform has been received and how well it is doing.
Bloggers Required offers a bit of a different approach to blogger outreach. It gives brands the chance to invite targeted bloggers to come to them and express their interest in working together, instead of a brand spending many hours researching relevant bloggers to approach. The Bloggers Required way is a lot less hassle, for brands and bloggers alike.
So far, we have had a really encouraging number of assignments posted, and so we are wanting to hear from bloggers across the globe, in all subject categories. Each assignment has received its full allocation of responses and more, with one assignment having to close early because it was inundated with enquiries.
Sign-ups for the assignment newsletter has been incredible, and the opening rate has been 45% higher than industry standard. All brands that publish assignments to Bloggers Required are featured in the newsletter for free.
We have also created a personalised PR friendly blogger badge, to help bloggers grab the attention of relevant PRs. This has been spoken about very positively online.
— Chris M R Lee (@CMRLee) June 22, 2012
Love it!PR friendly blogger badge bit.ly/LO1XuF
— Michele McGraw (@scrappinmichele) June 23, 2012
— Little Miss KME (@HannahKME) July 11, 2012
And we have received our first testimonial:
– Laura Waugh. Marketing & Operations Manager – Raggy-Tag
Thank you for listing my assignment. I have had more than enough fantastic replies, so please could you close the assignment now? It’s early I know, but I wasn’t expecting such an overwhelming response! The site is brilliant and I will definitely be using it again.
Had an amazing repsonse to our first assignment posted on @BloggerRequired – lots of lovely pitch’s from fantastic bloggers!
— Raggy-Tag(@RaggyTag) June 21, 2012
We are continuing to improve the site and have made a number of updates already. You can find out more about them here.
The next phase of Bloggers Required is the addition of a neat video explaining the service in under one minute, and a new section within the blog where we will be profiling some of the excellent bloggers who have embedded our PR friendly badge on their site.
We would love to hear your thoughts on how we could improve the platform further. If you have any suggestions or would like to team up in some shape or form, please get in touch.