How to Set Up a Brand-Run Blogger Network. White Paper by Wendy McAuliffe – Director, Populate Digital


There is no denying the power and influence that bloggers can hold, particularly when it comes to shaping and influencing consumer opinion. Businesses are recognising this by setting up brand-run blogger networks – with differing degrees of success. This white paper, authored by Wendy McAuliffe, examines some useful lessons for setting up a brand-run blogger network.

Download: Citrix-Blogger-Networks.pdf (File size:573 KB)



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