Did you know the equivalent of a football field of forest is clear-cut every 4 minutes in Brazil? The WWF did! So what did they do about it? They visually high jacked a televised women’s football match in Brazil, in which the green playing field gradually turned into a burned colour to raise awareness about deforestation, the video finished with a donation CTA. An extremely powerful moving image!
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A QR code that’s scannable from 900 feet above the ground
Creative, Børkop University, free falling, QR code, scannable, Skydive, 0
Enlarge a QR 1 million times and what do you get? A QR code that is scannable from 900...
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RISE gives you a visual cultural moment
Creative, creative, Getty Images, RISE, Visual, 0
The Populate Digital team love this website from Getty Images. RISE is a daily dose of insight from a dedicated research team...
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Solar energy company delivers its annual report by direct sunlight
Creative, Austria Solar, creative, direct sunlight, ServicePlan, Solar energy, 0
Here is a unique approach to delivering an annual report. Austria Solar and its design team ServicePlan came up with a unique way of...
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Jessica Ennis on the Heathrow flightpath
Creative, British Airways, Heathrow, Hounslow, Jessica Ennis, 0
We love this PR stunt by British Airways, who of course are the official airline of the London 2012 Olympic & Paralympic Games. They...
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A Heinz Bean with your name on It
Creative, Bean, Bean Personality, facebook, Heinz Bean, 0
This campaign is now over but during August, Heinz ran a Facebook contest in attempt to get consumers excited about the...
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PRADA Real Fantasise
Creative, creative, PRADA, Real Fantasise, Spring/Summer, Video, 0
PRADA have launched there new Spring/Summer 2012 collection, with the below 50′s inspired video, complete with 100% handmade collages....
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Two hidden style camera PR stunts
Creative, hidden camera, NIVEA, PR stunts, TNT, 0
Here are two very similar PR stunts, using hidden cameras and innocent bystanders for maximum shock effect. The first video was used to launch the...
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Interactive infographic: The Complete History Of Social Media
Creative, Infographic, Infographic, Interactive, social media, 0
The team at Avalaunch Media have put together a rather interesting interactive look into the history of social media. Presented by Eddy the Yeti,...