Coca-Cola’s New Happiness Campaign

Coke Happiness Truck

Hot on the heels of the of the Coca-Cola Happiness Machine which has had over 3 million video views, is a new improved version. This time Coca-Cola is going global with the Coca-Cola Happiness Truck. Upon the press of a large button you get a free bottle of Coca-Cola, and if your even luckier a free surprise gift!

Allen Adamson, managing director of Landor Associates, says “Happiness Machine” was “brilliant” and fits in well with the brand’s image. “It was an unexpected moment of joy and surprise around one of the most mundane touch points there is — a vending machine.” Adamson favorably compared the viral videos with Coke’s Super Bowl spots, which he said were good, but didn’t get the water cooler buzz of, say, VW’s “The Force.”

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