There’s no denying, Norway is a fairly cold place. So when IKEA Norway was gearing up to launch the new iPad version of its catalogue, the home retailer realised that it needed to come up with a new and creative way for its customers to navigate their iPad in freezing cold.

With the help of agency SMFB, IKEA was able to introduce a new product called BERÖRA (which means “to touch”).

BERÖRA is a sewing kit with a special conductive thread. Once purchased, all customers need to do is sew the thread into the index finder of any glove to make it touchscreen compatible.

Check out the impressive results it received in the below video.


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