Have you ever been asked the question, what would you take on a deserted desert island? Land Rover might just have the answer, in the form of an edible survival guide book.
The Land Rover vehicle is marketed as one tough cookie, but the people that drive it might not be, so just in case they get into a spot of trouble, they can eat their way though their survival guide book, until rescued.
The guide was given away to 5,000 existing customers, and also made available in sports shops. The guide proved so successful another 70,000 were printed and inserted as a supplement in a car magazine.