As a way of promoting the Toyota Etios in South Africa, a new installation was created using only second hand or discarded objects, in unsmiley places. The idea of the campaign was to make you smile by giving you a sweet, but only when you tweeted the right hashtag (#etiossmile) outside the installation. Judging by the video it worked a treat!
We love this creative PR stunt by IKEA Australia. This coupon was placed an an Australian news paper, giving the reader a chance to redeem...
The team at Avalaunch Media have put together a rather interesting interactive look into the history of social media. Presented by Eddy the Yeti,...
Carlsberg might just well be the king of the prank! They have gone and done it again, this time...
A few weeks back we looked at the Thomas Cook listening lab and social media monitoring facility, this week...
Coca-Cola’s have come up with another great way of sharing happiness, this time in the form of a cash...
This campaign is now over but during August, Heinz ran a Facebook contest in attempt to get consumers excited about the...
There’s no denying, Norway is a fairly cold place. So when IKEA Norway was gearing up to launch the new...
Here are two very similar PR stunts, using hidden cameras and innocent bystanders for maximum shock effect. The first video was used to launch the...
