The author of the post Jay Baer comments “The biggest issue is that we tend to confuse audience with influence. Having a lot of Twitter followers doesn’t give you the power to drive action, it gives you the power to drive awareness.
The other issue is passion. True influence requires two things: audience and advocacy. Advocacy is driven by the depth of conviction, and influencers typically are less committed to the product or company than are actual customer advocates.”
Check out the below infographic, to get an understanding of the characteristics and motivations of Social Media Influencers and Brand Advocates.