Boondoggle was asked to make Antwerp Zoo front of mind with young families going for a day out. So for eight months, they shared the story of one pregnant elephant…”wouldn’t it be awesome if we could make every Belgian feel a little bit pregnant too?”.
The result…on 17 May 2009, 20% of all Belgians watched a live broadcast starring a little elephant.
The Slideshare is really worth viewing, and a wonderful example of how to create content that is truly worth sharing. In this case, the story took on a life of its own across a variety of social channels.
“Transmedia storytelling and another slang for ‘create stuff worth sharing’. Or: a masterclass in cute elephantisms.”