What is truly changing within the social web is media, and marketing and PR have always had to shape themselves around media.
Being able to produce and bring together compelling written content that enables collaboration and encourages your customers and communities to come back for more is the key to reaching people effectively.
The volume and sentiment of consumer-generated content – positive (helpful) references versus negative (damaging) – is driven by the digital experience that you create.
Populate Digital’s staff includes experienced online journalists who have been professionally trained in writing for the social web, and have bags of practical knowledge in producing content that has impact.
Our content services include:
- White papers and e-books: support in planning, researching and writing thought leadership content for the social web
- Blog set-up & management: including development of editorial plan, style guide, advice on tone and training in how to structure blog posts
- Blog writing: our journalist-trained consultants can be commissioned to author well-researched and topical posts for your company or personal blog, on a regular basis, to supplement and enhance your existing offering
- Keywords and writing for search engines: training and support in how to write content that is search engine friendly, including selecting and integrating search terms into social media content
- Journalist services – for subject matter relating to social media, PR and the digital media industry