Our media training workshops are delivered by experienced journalists, including BBC reporters, who have an in-depth knowledge of print, online, TV and radio, across both national and trade media.

Who should attend?

Within our media training workshops, there is a big emphasis on practical exercises, and so small groups (one to four people) tend to work best.

• Senior company spokespeople
• Marketing and PR directors
• Thought leaders
• Public speakers

What will you learn?

We like to tailor our media training workshops to your needs – we will always take into account your level of media experience, the subject matter that concerns you, the style of interview that you are likely to face and the media channels that are relevant to you or your organisation.

For our TV interview training, our practical exercises are filmed by an ex-BBC cameraman so that you can truly experience the feeling of being in front of the camera, and afterwards watch yourself on screen.

Our training courses might cover the following subject areas:

• What makes news? – how are print, online, TV and radio different?

• Becoming part of the news agenda – how can you sell a story idea to a journalist, or secure comment on a breaking issue within your sector?

• How can you become a relied-upon spokesperson? – insight and practice in interview tricks of the trade

• Preparing for interview – knowing your subject, rehearsing sound bites, researching your journalist

• Speaking to the media during a crisis – utilising on/off the record, responding to public criticism, getting your side of the story heard, delivering the appropriate tone

• The difference between recorded and live TV interviews

• Interview follow-up and building journalist relationships