Stars such as Lady Gaga, Kim Kardashian, Usher and a whole host of other stars will be sacrificing his or her own online/digital persona for one day. That means absolutely no communication via Twitter and Facebook until their fans donate $1 million to the ‘Buy Life‘ campaign for the upcoming World AIDS Day.
The idea was created by Alicia Keys and her charity, Keep a Child Alive, which supports children and families affected by H.I.V. and AIDS in Africa and India.
To donate simply go to the ‘Buy Life‘ website and either buy a “This Shirt Fights AIDS” T-shirt or “Scan the bar code or Text ‘BUYLIFE’ to 90999 to Join the Fight”.