I have a free local newspaper delivered to my doorstep once a week.

This week to my surprise it had something rather interesting – a pullout B&Q promotional magazine, containing some visible QR codes promoting a range of ‘how to’ videos featuring Naomi Cleaver (see images below).

The magazine contained four QR codes including the explanation one pictured above, which is important for ensuring that QR codes are inclusive for all, and not alienating less tech-savvy readers. One thing B&Q didn’t mention was what QR stands for – Quick Research.

The promotional material by B&Q has been well thought out. Below each QR code is an alternative URL for directly accessing the content online, for those who don’t have smartphones, or who don’t want to spend time researching and downloading a QR code reader. It would be nice if new smart phones came pre-loaded with QR readers!

So well done B&Q for doing a great job with a relatively new platform.

Stephen Wadding and Neville Hobson have also seen a few recent examples and have been investigating QR codes futher.

Has anybody else seen a great use of QR codes in the print media? If so leave your examples in the comments section of this blog post.

1 Comment
  1. […] code) on magazine advertisements and similar are now starting to become more mainstream; take this B&Q example for instance.  Growing sales of mobile devices such as smartphones and tablets will only add to […]

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