Absolutely love this idea. Take one busy London train station, add one central square on the floor to interact with, and make sure you have the use of a giant video screen. Throw in an augmented reality angle, and maybe you can do what Lynx UK did to create some buzz for its Lynx Excite antiperspirant. Check out the video to see what I mean – awesome stuff!

1 Comment
  1. lynx 8 years ago

    That was a great video. Even the people at the station enjoyed the moment. Thanks for the post. Lynx is really going great in the market.

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