The bookmaker Paddy Power has launched this YouTube video as part of their Cheltenham Festival PR campaign. The video is inspired by a comment posted on the company’s Facebook wall, which in my opinion is a fantastic way of a brand spotting a community opportunity and making it happen, much like the Tiger Woods Jesus shot. Watch out for the “One shot and he is down” moment.
Paddy Power – One shot and he is down
A look at the MasterCard Conversation SuiteCommunity Management, Creative, Conversation suite, MasterCard, 0
A few weeks back we looked at the Thomas Cook listening lab and social media monitoring facility, this week...
Twitter for Marketers: Top 10 FAQ’s White PaperCommunity Management, Company news, FAQ's, Marketer, Twitter, wendy mcauliffe, White Paper, 0
Twitter for Marketers: Top 10 FAQ’s White Paper by Wendy McAuliffe – Director, Populate Digital Overview: This guide is a best practice...
Tim Burton’s Exquisite Corpse on TwitterSocial media news, Exquisite Corpse, Tim Burton, Twitter, Twitter collective, 0
Tim Burton is one of my favourite film directors of all time, so it was a pleasant surprise when...
Lynx Excite antiperspirant uses AR AngelsSocial media news, 1
Absolutely love this idea. Take one busy London train station, add one central square on the floor to interact...
Testimonial: Populate Digital’s Community Management trainingCommunity Management, Company news, community management, populate digital, training, wendy mcauliffe, 0
Community management is one of the subject areas in which Populate Digital delivers bespoke training. The Community Management training...
Facebook/adidas trainersSocial media news, adidas, facebook, Facebook shoes, Facebook trainers, 0
This could be a glimpse into the future – a Facebook/adidas concept trainer. Glasgow-based designer, Gerry McKay, has come...
Facebook Sponsored Stories, and should we jam social media?Online privacy, Social media news, Social Networking, brand advocacy, facebook, online advertising, social networking, sponsored stories, 0
Facebook recently announced details of a new advertising initiative called Sponsored Stories. The name is a little sneaky, as...