The bookmaker Paddy Power has launched this YouTube video as part of their Cheltenham Festival PR campaign. The video is inspired by a comment posted on the company’s Facebook wall, which in my opinion is a fantastic way of a brand spotting a community opportunity and making it happen, much like the Tiger Woods Jesus shot. Watch out for the “One shot and he is down” moment.
A few weeks back we looked at the Thomas Cook listening lab and social media monitoring facility, this week...
Twitter for Marketers: Top 10 FAQ’s White Paper by Wendy McAuliffe – Director, Populate Digital Overview: This guide is a best practice...
Tim Burton is one of my favourite film directors of all time, so it was a pleasant surprise when...
Absolutely love this idea. Take one busy London train station, add one central square on the floor to interact...
Community management is one of the subject areas in which Populate Digital delivers bespoke training. The Community Management training...
This could be a glimpse into the future – a Facebook/adidas concept trainer. Glasgow-based designer, Gerry McKay, has come...
Facebook recently announced details of a new advertising initiative called Sponsored Stories. The name is a little sneaky, as...
