Paddy Power – One shot and he is down

Paddy Power

The bookmaker Paddy Power has launched this YouTube video as part of their Cheltenham Festival PR campaign. The video is inspired by a comment posted on the company’s Facebook wall, which in my opinion is a fantastic way of a brand spotting a community opportunity and making it happen, much like the Tiger Woods Jesus shot. Watch out for the “One shot and he is down” moment.

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