Here’s a novel idea – create a book from Facebook content. DDB Paris did just that to launch its client, Bouygues Telecom’s, Facebook page.
A Facebook application was developed to pull and organise relevant information from a user’s profile to create a real life book – the first 1,000 submissions were accepted and created.
“We forget our favorite moments we share online. So we created an app that could change that, and keep your Facebook, in a book,” explained Siavosh Zabeti, creative director DDB Paris.
Take a look at the video depicting how the books came to life:
