Google Zavers is the new is a new digital couponing and loyalty solution form Google.
Zavers is targeted at large brands and is intended to help them create incentive programs and reward shopping. Then finally distribute using Google’s segmentation capabilities allow you to deliver the right coupons to the right customers. Customers using Google Wallet can also instantly redeem their coupons by tapping their phone at checkout.
Here is what Google have to say:
Unlike traditional media, Zavers’ real-time data gives manufacturers new ways to measure coupon redemptions and analyze consumer preferences so they can manage distribution, tailor campaigns, and optimize budgets for maximum ROI. Zavers also offers access to an extensive network of manufacturer coupons, opening up new retail revenue streams.With Zavers, shoppers find manufacturer discounts on their favorite retailer websites, and save the digital coupons to their accounts. Then they simply shop for those products and check out as usual. Redemption occurs in real time, with savings automatically deducted at checkout when shoppers provide their rewards cards or phone numbers—no scanning or sorting necessary. Manufacturers only pay when a product is moved off the shelf.
Some of the retail partners that Google have already signed up: