Who are Scoobits? Scoobits ( http://www.scoobits.com ) are a fun range of colourful characters that children can strap to their scooter or ride-on, one on top of another, making them their own. Scoobits personalise scooters, helping them to stand out from the crowd on the school run. The idea...
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Case Study Twitpoker
Here is an inventive use of Twitter, Gambling and Webcams, that catapulted a travel company called Galeon with a zero social media presence to over 1.5 million impressions on Twitter in one day. Galeon’s Twitter account increased by 1467 % and single-handedly made Galeon Travel a popular name in the travel...
How to use transmedia storytelling in online PR
Emerging media, Online PR, boondoggle, case study, online pr, social media, transmedia storytelling, 0
This afternoon I have come across a heart-warming presentation on transmedia storytelling, by Dutch strategist Polle de Maagt who works for digital agency Boondoggle, via albinoriotman. Boondoggle was asked to make Antwerp Zoo front of mind with young families going for a day out. So for eight months, they...
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Populate Digital delivers strategy, blogger outreach, community management, content and training in social media and online PR to brands, organisations, agencies and individuals who are looking to bolster their understanding of and involvement in social media. Read More