Who are Scoobits? Scoobits ( http://www.scoobits.com ) are a fun range of colourful characters that children can strap to their scooter or ride-on, one on top of another, making them their own. Scoobits personalise scooters, helping them to stand out from the crowd on the school run. The idea...
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How to use transmedia storytelling in online PR
Emerging media, Online PR, boondoggle, case study, online pr, social media, transmedia storytelling, 0
This afternoon I have come across a heart-warming presentation on transmedia storytelling, by Dutch strategist Polle de Maagt who works for digital agency Boondoggle, via albinoriotman. Boondoggle was asked to make Antwerp Zoo front of mind with young families going for a day out. So for eight months, they...
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