Facebook recently announced details of a new advertising initiative called Sponsored Stories. The name is a little sneaky, as these so called ‘stories’ will be written unbeknowingly by Facebook users, and re-purposed as advertising.
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LinkedIn, connectors and being helpful in 2011
Online reputation, Social Networking, linkedin, malcolm gladwell, social networking, the tipping point, Twitter, 0
A very good friend of mine and respected industry figure said to me recently: “I’ve never had a PR strategy…I’ve always just been helpful”. This philosophy had stood him in good stead, as without wanting to name him, he has always enjoyed an enviable media profile.
What should the online PR industry be learning about the behaviour of young people online?
Emerging media, Online PR, Social Networking, brian solis, children online, habbo hotel, social networking, virtual world, 0
If the past couple of years have taught the PR industry one thing, that lesson has been to keep looking ahead and not get too comfortable with our communications space. In five years’ time, today’s teenagers will be our next generation of adult consumers who we need to connect...
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About Populate Digital
Populate Digital delivers strategy, blogger outreach, community management, content and training in social media and online PR to brands, organisations, agencies and individuals who are looking to bolster their understanding of and involvement in social media. Read More