As a way of promoting the Toyota Etios in South Africa, a new installation was created using only second hand or discarded objects, in unsmiley places. The idea of the campaign was to make you smile by giving you a sweet, but only when you tweeted the right hashtag (#etiossmile) outside...
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Populate Digital delivers strategy, blogger outreach, community management, content and training in social media and online PR to brands, organisations, agencies and individuals who are looking to bolster their understanding of and involvement in social media. Read More